Satire · Fictional supplementsNo purchase possible. Deadlines remain real.
The newsroom performance institute

Evidence for the news cycle.

A clinically overdesigned supplement line for people whose circadian rhythm is set by the news cycle. Entirely fictional, obviously.

100%source-adjacent packaging
0double-blind newsroom trials
90 minmaximum attention span
Marie Kilg presenting the satirical Source Verified Omega-3 supplement in a clinical newsroom laboratory.
Journaldo Lab Result 07-A
92%confidence after reading only the headline

Three formulas.
One news cycle.

Three imaginary prestige supplements for three completely real newsroom problems.

The evidence is in the footnotes.

Our internal review board includes one editor, two people with strong feelings about methodology and an intern who has PubMed bookmarked. The protocol is rigorous enough to survive a panel discussion.

JR-CR / Protocol 10Status: emotionally peer reviewed
06:30Source screeningBias: not found on first scan*
09:15Headline resistance testOpened article: yes
14:00Press-room gut check“Interesting” deployed
23:59Deadline recoveryfinal_final_v8 achieved

Clinically presented.
Editorially compromised.

Our four-step standard turns ordinary editorial anxiety into a premium clinical experience.

01 / SOURCE

Verify something

Preferably the claim. At minimum, the expert’s surname.

02 / FORM

Make it clinical

White counters. Black bottles. Gold type. One piece of glassware contributing absolutely nothing.

03 / CLAIM

Add an asterisk

If a sentence feels too confident, add an asterisk and call it methodology.

04 / REVIEW

Peer review

Ask the press room. Three nods and one “interesting” count as consensus.

The supplements are fake.
The inbox isn’t.

Questions about the project, the design, or something you actually want to build? Send me a note.

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